PSYCHOLOGY IN WEB DESIGN

Psychology is one of the most powerful and useful tools when used correctly. It can easily persuade and influence people. In the world of designing, this is very important. Good psychology is critical in a website, to convert potential visitors into customers. 

 

WHAT IS WEB DESIGN PSYCHOLOGY? 

A website is said to be good only when it retains the user. Except for looking beautiful, a website should have a quality to impress your visitors. To achieve this goal, the colour, font style, and typeface, web design course in ahmedabad teaches these all play a vital role in it. These elements work subconsciously on users’ minds. 

It barely takes a few seconds for the user to decide whether they want to stay on your website or not. Web design psychology helps you and your designer to understand and use it for the website. 

 

THE BENEFITS OF USING PSYCHOLOGY IN WEB DESIGN 

The most important role of psychology in designing is, we talk to users in the language they prefer. This is also talking in the language which we prefer web design course in rajkot and have in common with the user. 

Using elements, colours, and patterns which are familiar to the users but make you stand out makes the user trust you.no one likes hustle, keeping your website easy to understand and where they can get info quickly. Space, lines, and colours greatly affect the people visiting your website. 

HOW TO USE PSYCHOLOGY IN WEB DESIGN

We all know how important basic human psychology is for websites. 

ARRANGEMENT

  • Similarity – people understand similar objects as same or of the same concept 
    • Proximity – Things close to each other belong together 
  • Continuity – Users’ eyes move naturally from one element to other 
  • Closure – any object that is not closed is perceived as a whole because people always fill gaps. 
  • Figure and ground – people perceive images to be the main object and the other elements 
  • The colours, font, and spaces enable a smooth transition –  Keeping the experience smooth for the user makes it easier for them to stay on the page. 

SHAPES 

  • Triangles and squares – show professionalism
  • Circles, ellipse, and ovals- love, and eternity
  • Horizontal lines – Calm and community 
  • Vertical lines- Represents strength and actions 

SPACE

No one understands chaos, and that same goes for websites and pages. Don’t go overboard by squeezing elements and information as much as you can on pages. Keeping your web space spacious and adding unique elements and keeping it minimalist is the best way to grab your user’s attention. White space lets you highlight every element used on your page. 

COLOUR 

Using the right colour can increase your brand recognition by 80%. Perfect colours according to your brand and website can grab your user’s attention and even convert them into leads. 

 

THE BASIC THINGS YOU NEED TO CONSIDER ARE 

  • Your purpose- What do you expect your users to do? For example, if you want your user to fill out a form, the colour used for the form should be eye-pleasing and catches the user’s attention. 
  • Your audience – The colour you used plays a very important role, as every colour depicts a different mood and vibe. As white in western areas shows purity whereas in Asia it symbolises mourning and Death. 
  • The mood you want- What vibe do you want to create on your website, Energetic? Relaxed? Calm? Professional? Exciting? How do you want your users to see you? 

 

Understanding a few websites about colour psychology.

  • Blue

When we talk about the colour psychology blue shows the security, calmness, honesty, care, and trustworthiness of the website. The brands and websites using the colour blue want to show their users that they are trustworthy and secure to use. ṣ

  • Orange

Orange is the colour of happiness, friendly, and affordable. The websites and brands which want to make their customers feel happy and friendly with them choose orange as their core colour. 

  • Purple

Colour Purple represents an Imaginative, Nostalgic, and creative approach. It is always used in websites whose nature of business is imagination and helpfulness. 

  • Yellow

Yellow has always been the colour of playfulness and confidence. Along with these attributes, colours show logical thinking, optimistic thinking, and a logical approach. 

  • Red

Communicating with your user in an active, passionate, exciting, energetic, and lovable way, using red colour is truly perfect. 

  • Black 

To Depict sophistication, formality, luxury, and authority nothing can beat the colour black. They communicate in an exclusive manner. 

  • Green

Green has always shown growth, natural, earthy, fresh, and organic feels. Using such colour shows your true connection with nature and freshness perfect for food websites. 

  • Multicolour

Using multicolour in your website colour scheme can symbolise the bold, playful, and boundless emotions of your brand.

A website assessment can be done within 90 seconds of being there by About 60-90% of the assessment is made on the colour choice of the website.

TYPEFACES

The way a good outfit is, perfect for the occasion. Just like that, a web design is the outfit of your brand. They should never be overboard. And the very same goes for Typefaces. Using Typefaces is necessary but in moderation. Using many different kinds of typefaces can make it look chaotic. You can use variations like bold and italics of typefaces to add more interest to your website. Typefaces even let you guide your users to do specific actions. Using cursive or more decorative scripts used in headlines or call to action grabs users’ attention whereas Sans-serif fonts are perfect for body text.  

 

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