Should Your Business Outsource its Content Marketing?

Should Your Business Outsource its Content Marketing?

Take a trip around the internet and you’ll find no shortage of horror stories concerning the topic of cybersecurity. Data leaks, malicious hacks, and social engineering paint a bleak picture of online activity, perhaps leading you to think twice before trusting any given website. After all the stakes are apparent in the post-GDPR world. Buy Twitter Followers

But do these horror stories tell us anything about where things stand on the whole — particularly when compared to how things were a decade agoThis can make it difficult to tell whether things have worsened or improved.

In this post, we’re going to consider whether today’s internet users are safer or less safe than they were back in the 2010-2011 era — and if they are indeed safer, then perhaps it’s time for attitudes towards cybersecurity to change. Let’s get started.

Safety tools are more accessible than ever before

Whatever you’re trying to achieve online, there are sure to be helpful software tools available, and that’s certainly true when it comes to security.These proxy-based services may have become popular due to the frustrating differences between streaming media libraries (with someone in the USA eager for a way to watch shows only available on UK Netflix, for instance), but it’s helped security.

After all, it only takes a free VPN (some examples), and anyone can conceal their actual IP address to a reasonable extent. Handle traffic at incredible speeds? No. Prevent people from easily tracking them? Absolutely. And anyone willing to pay for such a service can access much greater features, readily toggling between ostensible locations.

Apart from noting the recent trends with VPNs, we also need to factor in the changes in the antivirus industry. With websites generally getting safer, viruses aren’t as worrying as they once were. It used to be standard for people to run unwieldy antivirus programs. Still, now many primarily rely on the protections built into the operating system they’re using and supplement them with online scans — and this leaves them safer because they’re less likely to be fooled into installing unnecessary antivirus programs that make things worse. Buy Twitter Followers UK

Awareness of threats continues to grow

The implementation of the GDPR back in 2018 prompted countless companies to seek permission to keep sending their marketing emails, Buy Twitter Followers UK which made it clear just what was being done with personal data. Ask the average person if they believe their data is being collected when they go online, and they’ll likely be aware of how targeted advertising is done. Buy Twitter Followers UK

The more you know about the threats you face, the safer you are because you become more cautious — and so it is with people everywhere. Internet users understand that it’s essential to limit their information sharing. What does this mean for marketers? Does it mean that targeted advertising is facing a significant decline?

Well, no, it doesn’t. It means that digital marketers must be more thoughtful and considerably more empathetic when they devise their campaigns. Suppose they focus on collecting rich data from logged-in users who’ve consented (instead of trying to infer the details of visitors who mean to be anonymous). In that case, they’ll get the desired results without upsetting anyone.

Website standards have risen across the board

The fundamental safety of the average website has risen dramatically due to the progress made in development and maintenance. Instead of awkwardly cobbling sites using various frameworks, most website owners now use polished content-management systems (CMSs) — such as these — that are consistently patched to ensure security.

If you venture online and choose a website randomly, the likelihood of it being unsafe in some significant way is drastically lower than it would have been a decade ago. Google is considerably better at identifying and penalizing questionable sites, which makes a huge difference given how many online journeys begin with searches. Users also demand more. Overall, they’re more technically savvy than people were a decade ago. Buy Twitter Followers UK

Are there still dangerous sites around? Particularly in YMYL areas (your money or your life: more on this). There are many fraudulent healthcare sites, for instance, hoping to exploit people’s needs to make easy profits. But it’s getting harder for them to manage it.

Convenience has made people complacent

It’s all been positive so far, but there are reasons to think safety has decreased in recent years. One of them, perhaps the biggest, is the extent to which rising convenience has made people complacent. Buy Twitter Followers UK

You can throw in the proliferation of smart speakers, too. If you enable broad permissions so you can do your shopping through voice commands, it opens the door for others to exploit them. What if you use one password manager to keep track of all your secure passwords? Anyone who can gain access to that manager (most likely through social engineering — read this) can access your accounts, possibly spanning hundreds of sites.

Social media has damaged anonymity

Another issue is that people used to prize their anonymity when they went online. The result was a push for everyone to use their real identity wherever they went,  and we’ve seen the risks.

Suppose you made an ill-advised comment on a forum as a teenager in 2010. In that case, there might be no easy way to attribute it to you — but if you’re a teenager today, whatever you say will undoubtedly follow you wherever you go and possibly cause massive problems. There’s little appreciation of nuance in the world of social media justice.

In this specific regard, online users today are far less safe than they once were, and it requires them to be extremely careful with what they post. Is this an arduous task? In most cases, no. Most people can express themselves perfectly well without inciting disdain. But if you enjoy pushing boundaries, this isn’t the era for you. Buy Twitter Followers UK

Wrapping up

The (reasonably) clear conclusion is this: yes, users today are safer than they were just a decade ago. Security standards have increased, awareness of security threats has expanded, and protective tools allow people to cloak their activities.

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