What is Guest Blogging in SEO?


Editor’s Introduction: Welcome to our guide on guest blogging in SEO. As is suitable, this is a guest post from our friend Alex at Prof

Content. Alex breaks down everything novices need to know to start guest blogging on the web. Take it, Alex.

What is guest blogging?

Guest blogging – also known as guest posting – is the practice of contributing a post to another person’s blog to build relations, exposure, expert and backlinks. Links are a main ranking factor in Google, and SEO offers a strong chance of getting a link back from another website, among other marketing considerations in guest blogging.

Guest blogging builds a association with the blogger hosting your post, connects with their audience for additional experience, and helps you build authority among that audience.

The concept is simple: you write a blog article tailored to the needs of a particular blogger and get a backlink in return, usually below the article in what’s called an author box.

Bloggers are involved in publishing high-quality content on their blogs that they can use to attract new readers as well as share with their existing audience. This makes guest blogging a win-win solution for both website owners who want to rank higher in search trains (and need links to do so) and bloggers who want to drive more readers to their blog. Interested in attracting

Is guest blogging moral for SEO and link building?

The short answer is yes.

Like any tactic, guest blogging can be abused still.

In 2014 Matt Cuts, then Head of Web spam at Google, announced “the decay and fall of guest blogging”.

Despite this announcement, guest blogging remains a powerful online marketing strategy. Today in 2017, guest blogging is probably one of the best ways to build powerful links.

In this article I will share with you valuable information on how to guest blog properly and minimize the risks.

Is guest blogging good for bloggers?

As long as the blogger is savvy and eager to spend time sifting through and editing posts from outside sources, guest blogging can be a great basis of valuable content for the blogger’s audience.

An important part of editing any external contribution is studying the links within the gratified. You should not comprise a link unless it makes editorial intelligence.

Take a look at this (or another) post about guest blogging and incoming marketing written by Neil Patel. Almost every paragraph has an external link. You see, Neil knows that relations add value to a post by providing more information and additional resources. Be like Neil.


To be on the safe side, examine guest posts for quality and make sure you only link to quality websites that add worth to the web.


To make sure the websites you’re linking to are still available, aren’t returning 404s, or redirecting to different content, you should regularly check your external links with Screaming Frog. You can also cheered with a tool like

How to find sites that accept guest posts and outside contributors.

There are two main ways to find places for guest blogging purposes:

Prospect the web (hunt with Google, social media, pit resource lists, etc.)

Use websites that connect publishers and bloggers.

Four websites for connecting producers and bloggers are described in this post.

I have used a few of them and can tell you that they are not actually as effective and popular as I would like. Most blogs are really young, and run by webmasters who rarely write and want quality gratified for free. Although the fish are relatively small, I recommend registering with a few services to monitor offers and wait for your white monster.

There are some great ways to find blogs for guest blogging through the first method — Web Expectation — which I’ll cover less.




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