Design Research And Why Your Business Needs It

As industries move toward creating a quality user experience, design research has become more and more important for business development. So, how can a company create products and services that add value to customers?

Design research does not care about the product’s aesthetics. Instead, it helps researchers gain a broad understanding of their customer’s thoughts and perspectives. Future Factory, the best product design agency in India, is involved in design research on a day-to-day basis. And they can help you with your product design research.

Design Research Process

Designers carry out design research early in product development. Thus, it plays a crucial role in any new product design’s sales strategy and development lifecycle. And design research is vastly different from market research.

Market research involves learning more about the market and product-market fit. Design research, on the other hand, tries to figure out why the market behaves a certain way. It also explains why a user group might appreciate a new product design or solution. Moreover, design research allows designers to create products that improve user experience and interactions.

Why Your Business Needs Design Research

The design research step is pretty time-consuming and can delay product development significantly. On the other hand, it is important and cannot be ignored. Here’s a list of reasons why your business needs design research,

It Helps You Understand Your Customer’s Values.

Every business thrives when it can help its customers and give them what they need. Moreover, repeat buyers are the lifeblood of a successful business. If your product and market do not fit, you must look at your customer’s needs. Design research can help you with that by vividly depicting what your ideal customer wants and values.

It Helps You Handle Time And Money Efficiently

To be successful, a business must learn from the market and create products that buyers need. It should not be building a product and forcing the market to buy. Assuming that you know what your buyers need can be fatal and lead to your business going down the drain.

Design research can help you eliminate assumptions by using actionable insights instead. It will help you build a product that buyers need. In the long run, it keeps you from wasting time, money, and other resources.

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It Helps You Discover Opportunities

Design research allows you to adopt an agile approach toward product development. The insights you gain through design research can help you spot opportunities for growth and help with business development and expansion.

Design research helps you prioritize the solutions you develop during new product design. And it provides you with information you had no idea existed and opened your mind to new ideas and possibilities. It fills gaps in your knowledge and helps you gain insights into the needs that your product is filling.


Design research forms the foundation of good product design and can help your business thrive in an ever-changing market. It can also help you find problems you did not realize existed and create valuable solutions that the market will be ready to pay for. Join hands with the best product design agency in India, Future Factory, to get your new product’s design research right.


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